Journal Assignment #4: Modified Type

15 02 2011

Taken from this logo was created for a company called Elemental Construction. The use of the screw as the middle of the “E” really brings a unique form to the letter and the logo and creates the sense of the company.

A typeface created by a high-powered laser pen, some mirrors, and a camera, this is an interesting way of editing a type. Although the text above does not convey its message, if used in the correct setting (i.e. the Matrix movies or some other technological setting) it would really be a powerful edition to the words. Taken from

This is a unique logo idea taken from programming blog. It uses discs to create a logo that reads “DISCO” which is a unique play on words. I particularly like that it uses vinyl discs as opposed to CD roms.






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